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lisa shroyer
20+ years in craft, marketing & education
Pattern designer • Small business owner
Featured Patterns
I'm just getting started!
NEW PATTERN COMING MARCH 2026
About Me
I'm a marketing operator and small business owner with more than 20 years in craft media, education, and digital strategy. As Owner & CEO of Stitchcraft Marketing, a former media exec, and a knitting pattern designer, I bring a real-world operator perspective to everything I build and teach.
“The best business insights come from builders who are in the arena.”
Alongside running my marketing agency, I design and publish knitting patterns, produce video content, and write for industry outlets. As I help clients grow, I’m constantly testing ideas and platforms through my own work.
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